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The Report

Beyond MAGA: A Profile of the Trump Coalition

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About the Report

More in Common's landmark study, “Beyond MAGA: A Profile of the Trump Coalition,” is the most comprehensive segmentation study of 2024 Trump voters to date. Based on over 18,000 interviews, the study identifies four types of Trump voters, each with distinct values and motivations: MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and the Reluctant Right. These groups share common concerns about illegal immigration, progressive overreach, and American decline, but hold distinct identities, competing priorities, and sometimes clashing worldviews. Understanding these complexities is essential for making sense of American politics today.

Table of Contents

  • Executive Summary
  • Methodology
  • Profiles of the Trump Voter Types
  • Chapter One: Immigration Policy: Americans First
  • Chapter Two: The End of "Wokeness"?
  • Chapter Three: Perceptions of Trump's Leadership
  • Chapter Four: Emergent New Traditionalism
  • Final Word

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