About Us

This report is about the people in President Trump’s coalition: their motivations for voting for the president, their perspectives on the many issues facing the country, and their understanding of what is happening in America today and of what ought to happen in the future.

More in Common made its debut with the release of Hidden Tribes in 2018, when we described an “Exhausted Majority” — two-thirds of Americans who “share a sense of fatigue with our country’s polarized political conversation, a willingness to be flexible in their political viewpoints, and a lack of voice in the national conversation.”

This report, Beyond MAGA, is the first of at least three studies in More in Common’s renewed Hidden Tribes Project. In addition to mapping the values of today’s Exhausted Majority with an update to the original Hidden Tribes, we are separately studying the voter coalitions on either side of US politics — starting with this study of the Trump voter coalition and following up later in the year with a study about the Left’s coalition.

Most of the analysis in our national discourse reduces Americans to simple demographic units or into red or blue teams. This is a far cry from how people understand themselves. More in Common’s goal is to describe Americans on their own terms. This usually — though not always – means emphasizing political identity less and American identity more.

The renewed Hidden Tribes Project starts by studying a sample of Americans defined by their vote in a presidential election. This is because, at its best, More in Common’s research adds richness and depth to groups of people whose images have been flattened in our national consciousness. Today, there is perhaps no label as misunderstood as “Trump voter” and no tagline quite so distorted as “MAGA.”

By 2024, President Trump amassed the largest coalition in American politics. And yet, only 38 percent of the president’s 2024 voters say that “being MAGA” is an important part of their identity, with the distribution varying widely across the four types of Trump voters that we define. The goal of this study is to try to understand what his voters do find important by offering an understanding of how the president's voters view themselves.

This report was conducted by More in Common US, part of a nonpartisan, international initiative aimed at building societies and communities that are stronger, more united, and more resilient to the increasing threats of polarization and social division. We work in partnership with a wide range of civil society groups, as well as philanthropy, business, faith, education, media, and government to connect people across lines of division. 

Founded in 2017, More in Common seeks to understand the forces driving Americans apart, find common ground, and help bring people together to tackle shared challenges. We work with over 200 groups across civil society, business, education, and philanthropy to conduct actionable research that informs policymakers, community leaders, and the public. Learn more at moreincommonus.com.

Stephen Hawkins, Global Director of Research

Stephen Hawkins has served as the Director of Research for More in Common since the organization’s founding in 2016, overseeing studies on the psychology of political division in nine countries. Prior to joining More in Common, Stephen conducted public opinion research for Fortune 100 companies, United Nations agencies, electoral campaigns and political movements. Stephen speaks frequently at national and international conferences, has taken caller questions on C-SPAN’s Washington Journal and appears regularly on public radio to discuss politics and polarization. He holds a master’s degree in public policy from the Harvard Kennedy School of Government.

Daniel Yudkin, Ph. D, Senior Advisor and Director of the Beacon Project

Dr. Daniel Yudkin is the Director of the Beacon Project at More in Common and a remote visiting scholar at the Wharton School. He received his PhD in social psychology from New York University and has held postdoctoral positions at Yale University and the University of Pennsylvania. His award-winning research has been featured in thousands of articles, including on the front page of the New York Times, the BBC, the Atlantic, Washington Post, Financial Times, NPR, and in multiple Presidential campaigns. He is an acclaimed public speaker, and has authored articles for the New York Times, the Wall Street Journal, the Guardian, and the Atlantic. He is an accomplished jazz pianist, having played professionally in the United States and Europe, and released his debut solo EP, “Pure Imagination,” in 2022. He lives in New Orleans with his wife, daughter, and a small black dog.

Tim Dixon, Co-Founder

Tim Dixon is Co-Founder of More in Common Global. Tim is a serial social entrepreneur and has led on all of More in Common’s research and initiatives across Europe and the United States. Tim began his career as a lawyer with Baker & McKenzie, started and sold an education publishing company, and served from 2004 to 2010 as a leading advisor for two Prime Ministers in Australia. Tim helped co-found social change agency Purpose Europe and supported the launch of social movements related to ending modern day slavery, the Syrian crisis, and the Colombian peace process among others.

Jason Mangone, Executive Director, More in Common US

Jason Mangone is the Executive Director of More in Common US. He began his career as an infantry officer in the United States Marine Corps, and following his military service was a Research Associate at the Council on Foreign Relations. After graduate school Jason was Director of the Aspen Institute’s Franklin Project, an initiative to make a year of national service a common expectation for every young American. He led the Franklin Project’s merger with two other non-profits, resulting in the creation of the Service Year Alliance, where Jason was Chief Operating Officer. He then spent a year helping to build New York City’s Department of Veterans’ Services as a Senior Advisor to the agency’s Commissioner. He co-authored the national best-selling book Leaders: Myth and Reality, which the Financial Times named a “Best Business Book of 2018.” His writing has also been published, among other outlets, in the Wall Street Journal, Huffington Post, Task & Purpose, and Philadelphia Inquirer. Most recently, Jason was CEO of Newbury Franklin Home Services, a niche home maintenance business. He lives in Princeton, New Jersey with his wife Kara and their four kids.

Over nine months, every member of the More in Common US team has contributed to this project. Paul Oshinski oversaw quantitative and qualitative fieldwork; Fred Duong, PhD led on data visualization; Samantha Hasani led qualitative analysis; Rabhya Mehrotra provided editorial improvements; and Kate Carney helped the report’s overall direction from the outset. We’re also grateful for the research design and analytical support provided by Ashley Fabrizio, PhD; Coco Xu; and Griffin Colaizzi. We thank Jazmin Kreimer and Julia Coffin for their management of external relationships and partnerships. Lucie Monges led the statistical segmentation, Sam Mountford helped draft the writing of the Emergent New Traditionalism chapter, Aly Ferguson provided professional communications support, Amy Baker McIsaac served as project manager, and Kayla Sykes served as copy editor.

More in Common appreciates the valuable input and advice relating to this study received from a wide range of academic and policy experts, civil society groups, and philanthropic foundations.

ROI Rocket provided recruitment for focus groups.

The report, data visualizations, profile motion graphics, and other aesthetic considerations were designed and created by TKO Advertising - Austin: https://tkoadvertising.com: Noe Perez, Kat Gibbs, Reid Munkres, and Will Trejo. 

This research was funded in part by the Annie E. Casey Foundation and The Klarman Family Foundation, and through general operating support from Carnegie Corporation of New York, Einhorn Collaborative, and the William and Flora Hewlett Foundation. We thank them for their support; however, the findings and conclusions presented in this report are those of the authors alone, and do not necessarily reflect the opinions of these foundations.

If you’re interested in partnering with More in Common, please email partnerships@moreincommon.com.

For inquiries regarding speaker requests, or other questions about Beyond MAGA: a Profile of the Trump Coalition and More in Common, please email contact@moreincommon.com.

For information on ways to support our work, please email development@moreincommon.com.

For media inquiries, please email usmedia@moreincommon.com.

For shareable social media and promotional materials, please reference our communications toolkit.